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Get a feel of what we do best as you peruse our Case Studies. Who knows? You might just jive with our rhythm.
Introduction

Malaysia is one of the world’s largest producer of palm oil. Nicknamed the “golden crop”, Malaysia’s palm oil industry has long been a pillar of the nation’s economy and is responsible for growing and developing the economy.

The Challenge

The palm oil industry also finds itself at the receiving end of negative criticism from groups concerned about the negative ramifications faced by the environment.


The Solution

WIN Creative Marketing was engaged to generate some positive news and publicity about the industry, as well as to increase the public’s awareness of the importance of Malaysia’s very own golden crop. These news were released to both local and international news sources to secure maximum coverage. International journalists were also invited to Malaysia for several awareness and educational visits.

In addition to releasing positive news about the industry, we also organised an online photo essay competition – Palm Portraits – to create awareness to the public in terms of the multiple usages of palm oil. The campaign also included sponsorship projects with media partners, a “Cooking with the World’s Best Oil” event with The Star, cooking workshops and recipe booklets with local celebrity chefs that were featured in Flavours Magazine.

WIN Creative Marketing was also engaged to handle the PR and publicity work for the International Palm Oil Congress (PIPOC) 2015. Held every two years, this three-day conference brings back major players in the industry to discuss the various facets of this ever-growing industry. To create hype about the conference and encourage participation, news releases were sent out to local media as well as international websites. Additionally, we also created print advertisements which were subsequently published in local and international print media. Post-event releases were also sent out to selected media outlets. During the conference, we also secured one-on-one media interviews with selected speakers from the conference to garner more coverage about PIPOC 2015.

Introduction

Malaysia’s healthcare system has been reputed to be on par with the best in the world. Malaysia Healthcare Travel Council (MHTC) promotes the healthcare of what Malaysia could offer regionally and internationally.

The Challenge

Nevertheless, not many are aware of this. People still opt for other countries when it comes to medical tourism though Malaysia offers affordable health services that have been benchmarked to international standards. To spread awareness and create a presence both locally and regionally, a rebranding and PR exercise was needed.

The Film

Uncovering Malaysian Healthcare, which promises top quality, affordable and easily accessible healthcare, we revealed what makes Malaysia the Best Country for Healthcare (International Living’s Annual Global Retirement Index 2015 & 2016), and why Malaysia is the Medical Travel Destination of The Year (IMTJ Awards 2015). Centres of Excellence under the country’s healthcare are available throughout our world-class private hospitals. Experience amazing services and the breathtaking sights and tourist attractions in Malaysia.

The Solution

WIN Creative Marketing was engaged to assist Malaysia Medical Tourism in several different areas. Our first exercise was to develop its global positioning. This involved coming up with a brand guideline to establish a strong brand identity and messaging. We developed an entire corporate and marketing campaign that encompassed global print advertisements and TVCs as well as below the line printed materials, corporate videos and marketing and 2min short-forms. Working together with Life Inspired TV, we produced a branded programme titled Health Sanctuaries. This programme was broadcasted regionally and allowed us to get the message of Malaysia Healthcare out to people within the region.

To effectively spread the Malaysia Healthcare message, we identified several regions of interest and worked on developing PR editorials specific to each region. The ultimate aim here was to spread awareness to the people of these countries about Malaysia Healthcare, its services and benefits. Likewise, we also set up an online media monitoring system to oversee and pick up relevant news in the industry from various sources. This was to give us a better idea of how to better strategise the news we send out.

The Result

In an endeavour to spread the message of Malaysia Healthcare, the Malaysia Loves You (MY Loves You) Campaign was created. Our purpose in creating this campaign was to use Malaysians themselves as brand ambassadors to spread the Malaysia Healthcare message. Several activities were planned under the umbrella of this campaign to increase the awareness of this campaign both locally and regionally. All these activities were tied together to ultimately spread the word about Malaysia’s quality healthcare and warm hospitality.

Introduction

With a history of over 180 years, Newcastle University expanded its operation to Southeast Asia in Malaysia with an aim to deliver the very best of medical education for students in Malaysia and to translate the benefits of both its teaching and research for the benefit of Malaysian society and the greater Asian region.

The Challenge

To break free from the common approach of higher education marketing strategies as well as defining Newcastle University Medicine Malaysia as the No.1 Choice Medical School in Malaysia.

The Film

Committed to making a difference, we are constantly pushing the boundaries of society-driven research on some of the most pressing global problems facing the world today. Find out how we’re helping to make the world a better place.

The Solution

WIN Creative Marketing proposed a three-pronged strategy (3PS) that highlights Student Life in NUMed, the Prestige of NUMed and the university’s dedication to the Community via social work, research, and activities. Underlying the 3PS is a commitment to provide an integrated and synergistic boost of NUMed’s image through an in-depth understanding of the target market.

In line with the 3PS, WIN Creative Marketing was also seeding university stories into mainstream media, which spoke to the values that would be highlighted as part of the official marketing strategy, but also the change that has happened in healthcare industry that highlights why NUMed Malaysia is increasingly relevant.

Media (traditional and digital) coverage generated from PR around the launch resulted in 410 Facebook Page Likes and 10,069 Unique Page Views on NUMed’s Website as of October 2018. Notably, there was increased key message penetration.

PR activity continues to be implemented.

Introduction

Shattuck-St. Mary’s School, one of the top boarding schools in the USA, has officially opened the door of its Forest City campus in Johor, Malaysia. Featuring a state-of-the-art campus, Shattuck-St. Mary’s Forest City International School provides a vibrant and enriching environment for children aged between 3 and 18.

The Challenge

The rate of enrollments to international schools has been steadily rising for the past few years as the desire of parents to give their children the best education grows stronger and stronger. Despite this, it is difficult for new schools to gain a foothold in the market. Parents are hesitant to send their children to an institution that does not yet have a well established reputation. That was the dilemma faced by Shattuck-St.Mary Forest City.

The Film

There is a genius residing in each and every child. At Shattuck-St. Mary’s Forest City International School, we are dedicated to igniting that spark within your child and fueling their full potential. Braced by highly innovative learning approaches and a 160-year legacy of educational excellence, we prepare your children to take on the challenges of tomorrow.

The Solution

WIN Creative Marketing assisted Shattuck-St.Mary’s Forest City in establishing a distinguished reputation of excellence even before it’s launch. This was achieved through identifying, highlighting and promoting the institution’s key strengths. Particular attention was paid to unique aspects that distinguishes the school from the competition. We also analyzed and researched various parental-concerns regarding education and addressed them in our content. With our integrated marketing approach press releases, videos, articles, advertising campaigns, social media engagement and various other methods all worked in conjunction to establish brand familiarity with the audience. We ensured that Shattuck-St.Mary’s Forest City was associated with prestige and education expertise.

The Result

Shattuck-St. Mary’s Forest City International School launched in August 2018 with significantly positive student enrollment. The launch was also covered positively and extensively by various major publications. Additionally, our management of website and social media has garnered a steady flow of web traffics, engagements and direct inquires. Most of all, Shattuck-St. Mary’s Forest City International School is fostering fame as one of the premiere international education institutions in Malaysia.

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Introduction

Founded in 1821 as the world’s first mechanics institute, Heriot-Watt University is a renowned name in the higher education industry for its rich heritage and an established reputation as a leading research-led university. 

The Challenge

We were engaged to assist them in promoting and increasing awareness of the setup of their premier branch campus in Putrajaya, and on various PR and marketing endeavours that include content development of advertisements and press releases, as well as media purchasing and management.

The Solution

To prepare for the university’s premier launch in Malaysia, we partnered with Heriot-Watt University to strategise a plan to signal awareness, spread knowledge and educate the public on its global status. Ultimately, the goal was to drive recruitment to the newly opened lakeside university in Putrajaya. By instilling the university’s heritage into its marketing materials, we established the institution’s brand and reputation, one that was reinforced by its leading research and historically renowned educational landmarks. As an innovative institution, Heriot-Watt University keeps itself up to date by engaging in relevant issues and arms itself with the responsibility of ensuring its students go out into the world as knowledgeable solution-providers. As such, many campaigns and PR coverage highlighted the university’s endeavours and brought in a steady stream of interested parents and students.

Over the years, the agency has continued to support the university in building its image and strengthening the university’s stand as a quality education provider amongst the international universities in Malaysia through advertorials and press releases in the newspaper as well as catchy and creative content for its internal and marketing materials.

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